Valdosta Daily Times

What We Think

January 25, 2012

Social media changing the rules

VALDOSTA — Some businesses and agencies haven’t come to the realization that it’s a different world. For example, when The Times arrived at Olive Garden for a photograph, the management refused media access for any interior photographs. However, Facebook had interior photographs posted within an hour of the restaurant’s Valdosta opening.

It’s almost comical in this day and age to see a corporate representative or some official become red in the face attempting to block traditional media from entering a location while everyone else simply walks through the door with a camera in their smart phone and instant access to a social website.

There’s no humor in officials not recognizing that their old efforts of withholding information have little effect in this day and age.

For example, this past weekend, Lowndes County officials would not release the name or confirm the identity of the DJ shot to death in front of the radio station where he worked. A simple scan of Facebook disclosed both his radio name and his real name within hours after his passing. Family and friends were receiving and posting messages offering condolences for his loss.

The Times and other media outlets had access to his name because we, like many other Americans, have access to Facebook and smart phones and any number of other modern devices.

It is time for businesses and agencies to realize the rules have changed. Reporters are no longer the only people with the means to make images and information public.

Their customers and constituents have the tools and access to provide immediate information, often without the journalistic practice of confirming data. However, when officials will not provide important information, even the established media will turn to social networking to find and confirm pertinent details.

Granted, we understand that an investigation does not work at the speed of the Internet, but authorities and businesses need to realize that the information world has changed, and it’s changing fast.

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What We Think
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