Valdosta Daily Times

Local Sports

June 29, 2012

Web.com takes over Nationwide Tour

VALDOSTA — When the South Georgia Classic returns to Kinderlou Forest Golf Club in Valdosta next April, the tour that will be competing will have a different name than in years past.

Formerly known as the Nationwide Tour, golf’s “official proving ground of the PGA TOUR” has a new title sponsor. Web.com, the leading provider of internet services and online marketing solutions for small to medium sized businesses, announced Wednesday a 10-year agreement where the company becomes the umbrella sponsor for the newly named Web.com Tour.

Web.com’s sponsorship of the tour takes effect immediately with this week’s United Leasing Championship at Victoria National Golf Club in Evansville, Ind. The deal expires following the 2021 season.

The announcement of Web.com’s takeover was made jointly by PGA TOUR Commissioner Tim Finchem; David L. Brown, Web.com’s Chairman, President and CEO; and Bill Calfee, President of the Web.com Tour.

“This sponsorship is a perfect fit for us – Web.com is committed to helping small and medium-sized businesses compete and succeed online, just as the Web.com Tour helps talented, dedicated athletes maximize their potential and fulfill their dreams,” Brown said in the release. “The Web.com brand will gain exceptional visibility as a result of our sponsorship of the Web.com Tour. In addition, we believe that the professionalism and competition of PGA TOUR golf resonates strongly with small- and medium-sized business owners, making the national and international exposure we achieve with this sponsorship an unparalleled opportunity to reach more of our target market.”

The Web.com Tour, formerly the Nationwide Tour, identifies and transitions players who are ready to compete and win on the PGA TOUR. It currently awards PGA TOUR membership to the 25 leading money winners at the end of the season.

Currently, three out of four PGA TOUR members have played on the Web.com Tour and alumni have accounted for more than 330 TOUR victories.

With structural changes to PGA TOUR qualifying in 2013 that were first announced in March, the Web.com Tour will become even more important to the TOUR.  Starting next year, all 50 new PGA TOUR membership cards will be awarded through the Web.com Tour, with the three final tournaments on the Web.com Tour combining PGA TOUR and Web.com Tour players to determine who earns those 50 cards.

The fields for the three final Web.com Tour events, which will be held around the FedExCup Playoffs, will include the top 75 players on the Web.com Tour’s money list, the players ranked 126-200 on the PGA TOUR’s FedExCup points list and non-members who meet certain eligibility standards. The annual Qualifying Tournament now will become the eligibility avenue to the Web.com Tour.

As the umbrella sponsor of the Tour, Web.com will receive media coverage throughout the year and international television exposure through Golf Channel’s live telecasts of Web.com Tour tournaments and ancillary programming.

 The success of the Web.com Tour is reflected in the success of its alumni since the Tour was introduced in 1990.

    Nationwide Insurance sponsored the Tour since 2003. As previously announced, the Columbus, Ohio-based company decided to assume presenting sponsorship of its hometown PGA TOUR event, the Memorial Tournament, when that opportunity opened for the 2011 season. It was prepared to fulfill its umbrella sponsorship of the Tour through this year before Web.com expressed interest in assuming the sponsorship immediately.

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