First State switching to Synovus
Published 10:00 am Tuesday, April 3, 2018
VALDOSTA — First State Bank and Trust recently began transitioning to the Synovus name.
Signs and other legacy branding at all First State Bank and Trust branches will be updated with Synovus branding by the middle of April, according to banking officials.
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First State Bank and Trust is one of 26 non-Synovus branded bank divisions to complete the footprint-wide brand transition, which will conclude in June.
“We’ve been part of Synovus for more than 35 years, and we’re proud of our reputation as a community-based and customer-focused bank in Lowndes County and everywhere we operate,” said Bill Cowart, Synovus market executive for Valdosta. “Adopting the Synovus name while maintaining our local, relationship-centered delivery model will increase awareness of our regional presence, our financial capabilities, and our ability to meet the needs of customers and prospects.”
First State Bank and Trust Company of Valdosta was established in 1906 and acquired in 1981 by CB&T Bancshares, which was re-branded Synovus in 1989, according to bank officials. The acquisition was among more than 60 that would make Synovus Georgia’s second largest bank, with $31 billion in assets and a presence in five Southeastern states.
First State Bank and Trust’s branches are located at 3650 Inner Perimeter Road, 510 N. Ashley St., and 1522 Baytree Road, Valdosta, and at 559 Lakes Boulevard, Lake Park.