VALDOSTA— Valdosta shoppers have found a new reason to visit the mall: MINISO, the global lifestyle brand known for its colorful selection of snacks, beauty products, plush toys, and pop culture collectibles, has officially opened its doors.

Founded in China, MINISO is now a worldwide brand, with over 6,000 stores globally. With bright displays and frequent product rotations, the store has gained popularity for its style. From plushies to skincare and anime-themed merchandise, MINISO offers a unique shopping experience inspired by Asian and Japanese pop culture.

MINISO held its grand opening in mid-January, marking its official arrival in the Valdosta Mall and introducing the community to a fun and new store. Store manager Xavier Hollis emphasized the store’s appeal to both longtime fans of Asian pop culture and new customers alike.

“Come in with an open mind; there is something for everyone,” said Hollis. “If you love anime, this is the store for you.” 

MINISO’s mission is to offer “high-quality, competitive pricing, and creativity” to its shoppers. Whether you want to try a new international snack, pick up a cute gift, or browse collectibles, MINISO aims to deliver a little joy with every visit.

The Valdosta store plans to regularly rotate featured items to keep things fresh for returning customers. This month, the store is featuring merchandise from the popular cartoon “The Powerpuff Girls.” In April, the store plans to release items focused on Minecraft.

The Valdosta MINISO team, led by Hollis, seeks to create an inclusive environment for those who visit and continues to promote this goal.