Bringing the juice: WR coach James Coley has energized Georgia receivers

Published 7:47 pm Saturday, January 6, 2018

Emailed PhotoGeorgia Assistant coach James Coley reacts after a long gain in a game against Auburn on Nov. 12, 2016, in Athens.

ATLANTA — Georgia wide receivers coach James Coley may not have dominated the attention of the national media as the Bulldogs have made their run to the national championship, but out on the practice field, he’s difficult to miss.

Coley is one of the smallest members of Kirby Smart’s coaching staff in stature, but he makes up for it with his voice.

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“I’m just loud,” he said. “I’m Cuban, and we’re loud.”

At practices, Coley keeps up a constant stream of what could loosely be described as encouragement directed at the players in his wide receiving corps. Whether a Georgia receiver makes a play or commits a drop, Coley’s voice will be heard from end to end of both of the team’s practice fields, and every team member will know about it.

And while Coley’s method may appear to put unnecessary strain on the former Miami offensive coordinator’s voice, he insists there’s a method to the apparent madness. Due to the nature of the position, receivers are almost running at essentially full speed at practices. According to Coley, when a receiver’s total yardage covered is measured, if it comes out to four miles, “that’s four miles of sprints.”

“It’s energy,” Coley said. “I always mess with my guys, when you come on the field, you’ve got to have juice.”

And whether it’s his practice-field vocalizations, a new starting quarterback, or simply growing more accustomed to Jim Cheney and Kirby Smart’s offense, something is working for Georgia’s wide receivers.

Leading receiver Javon Wims has more than tripled his yardage output from a season ago with 704 this year, and he’s got seven touchdowns compared to just one score in the 2016-2017 season. Terry Godwin, who’s second on the team in receiving, has gone for almost 200 more yards this year than last, and he’s gotten into the end zone six times after failing to score a single receiving touchdown a season ago.

So how responsible was Coley for this transformative season from Georgia’s top two receiving options?

“A lot,” Godwin said. “When he came in, he kind of motored us into the receivers that we are, and told us what to look for.”

Wims points to extra alone time he spent with Coley over the summer as a major contributor to his breakout year.

“His office was pretty much my office with how much time I spent with him,” Wims said. “He just got me better, not only on the field, but as a student of the game.”

Both players praised Coley’s coaching style, pointing to his ability to have fun while working.

He’s also helped the group brush up on their Spanish.

“To be funny, he sometimes will talk to us in Spanish out there on the field,” Wims said.

Godwin said Coley occasionally even takes things a little further than that.

“We actually did like a whole segment on ball security in Spanish,” Godwin said.

But when it comes down to it, both players acknowledged the fact that Coley makes sure “we know it’s business.”

Still, business or not, Coley never plans to stop bringing his energetic coaching style to the practice field.

“You’ve got to have juice,” he said. “And coaches should provide juice for their players.”